Are the keywords that you’re trying to rank for are the best keywords for your business?
Keyword research is the first step for starting an online business. Finding the right keywords for the right niche with the right intent is the foundation of any online business. Let’s discuss a few important things to be kept in mind while searching for profitable keywords for your niche.
Keyword Intent
Either you are planning to start a blogging site for AdSense, an Amazon affiliate marketing business, an e-commerce store, or going into a drop shipping model, Every business model requires a specific type of keyword intent. Most of the time webmasters make this mistake by ignoring a major factor of keyword intent.
Keywords have the following intents:
Informational Intent: Keywords search for getting information i.e “What is a hosting”
Navigational Intent: A user is searching something specific to a brand, person name, or a location i.e. Bluehost WordPress hosting
Commercial Intent: Keywords with commercial intents are the most likely to get you a sale if you’re in an affiliate or e-commerce model. Any keyword with comparison, a specific property, color, number, size, design has commercial intent i.e. “Best WordPress hosting”, “Top Hosting providers”, “ iPhone 11 Vs iPhone 12 Max Pro”
Buying Intent: Keywords that show a user is ready for buying a product. These keywords are also sales generating keywords i.e. “Buy WordPress hosting”, “WordPress hosting promos” etc.
There are some keywords that have multiple intents. These types of keywords are even more profitable and are sales-generating. Look at the keyword which is covering navigational, commercial, and buying intent i.e “Best Namecheap Hosting Promos”
Keyword Length
Keywords have different types based on word count or word length. We come up with the following types:
Body Keywords: 1-word long keyword having 5% searches on the internet
Short Tail keywords: 2 words long keywords having 15% searches on the internet
Mid Tail Keywords: 3–4 words long keywords having 30 percent searches on the internet
Long Tail Keywords: 4–10 words long keywords having 50% searches on the internet
Studies show that Mid Tail and Long Tail Keywords cover 80 percent of searches on the internet. Also, long-tail keywords clear user intent plus long-tail keywords have less difficulty and are easy to rank on Google. Based upon the above examples it is clear that we must go with long-tail keywords at the start of our business.
Interesting fact: Long-tail keywords cover short or body keywords as well so we don’t need to cover short keywords afterward.
Search Volume
Until now we have discussed keyword intent and keyword length but what if we meet these criteria but resultantly we find keywords don’t have any reasonable amount of searches on the internet? Would these keywords help us in getting good traffic? Certainly not.
Monthly search volume is the key criteria for keyword research. There is not a hard and straight rule as to how much search volume a keyword must have to use it. Different SEO practitioners have their own filters while choosing keywords based on monthly search volume.
Let’s say you’re working on an AdSense-based website, which definitely, requires a high amount of traffic so that you get more clicks on ads placed by AdSense on your website resultantly more revenue. Right? You can filter out keywords that have a monthly search volume above 100.
If you’re working on an Amazon affiliate marketing type website, definitely a keyword with less than 30 search volumes can bring you a sale as well. So here our filter changes and we can even add keywords to our list with low search volume as well.
Closing up the debate, “monthly search volume” is a key factor in your keyword research. You have to decide your own filters wisely.
Sometimes the selected market is not very wide and you are left with few keywords and resultantly you have to target keywords with less search volume as well. So a wise SEO expert knows how many search volume keywords he has to add to his list.
CPC: Cost Per Click
This factor is also very important which most SEO analysts forget in their keyword research process. As we know when a user clicks on an ad placed by AdSense on our website, AdSense pays us an amount, not very much but considerable.
It depends upon the keyword’s CPC we’re targeting in our article. AdSense pays more to clicks on Ads on articles written on keywords with high CPC. So high CPC keywords bring more revenue.
While we talk about Amazon Affiliate Marketing or Ecomerce store, here high CPC value keywords are those which are more likely to bring us sales as these keywords are those on which Advertisers are paying high which means these keywords are bringing them sales that’s why they are even paying high in their PPC campaigns. Right?
Remember CPC value is based upon how much different advertisers bid in Google Ads.
Keyword Difficulty
Well, you have found keywords with intent relevant to your business models, long tail in size, having high search volume, and high CPC. Another important factor is keyword difficulty. This factor shows how much a keyword is difficult to rank on Google. This factor which in short is called KD decides how much effort and resources you are required to rank it on top of Google SERP.
Wrapping Up
Keyword Research is the most important and fundamental step in any business model to get visibility on Google. A wisely performed keyword research based on the above-mentioned factors can reduce so much effort in getting ranking and also reduce effort and resources as well.
I’m an SEO expert and applying these strategies for finding winning and most profitable keywords for starting up online businesses in any market. Let me know if you need any assistance in keyword research. Thank you
Contact email: noman336@gmail.com
